Buyer Perceptions of Real Estate Agents

Insights into how property buyers perceive real estate agents
One-off Report | 2016

Buyer Perceptions

Buyer Perceptions of Real Estate Agents shows how agents who focus only on vendors to win new listings could be reducing their lead pool by as much as 75%. This is the second report on consumer expectations of real estate agents and provides data to identify how good communication, empathy, fast response times and a transparent process is the key to lifting industry standards.


About this report:

Buyer Perceptions of Real Estate Agents examines the value of buyers to real estate agents. Real estate agents in Australia are only paid by a commission from the property seller, so a practice has developed where agents put all their energy into vendors and ignore buyers. The report finds that agents who care for buyers are able to increase their listing referrals and conversions and examines how excellence in the ‘soft skills’ of communication, empathy and fast response times to buyers make agents stand out from the crowd, and can grow an agent’s business.

Who should use this report:

This report is essential reading for real estate principals, sales agents, franchise executives and property industry trainers or anyone wanting to better understand service levels within the real estate industry. 

What do I receive? 

This report contains
  • Welcome
  • Executive Summary
      - Key findings
      - Key statistics
  • Methodology
  • Buyer Insights
  • Buyer Research
  • Buyer Satisfaction
      - Are buyers harder to please than sellers?
  • Agent Skill Levels
      - Buyer comments on price guides
  • Agent Behaviour
      - Buyer comments on honesty
  • Specific versus General Agent Behaviour
      - How ‘my agent’ performed
      - What buyers want
      - Hallmarks of service excellence
  • The cynicism of those still searching
  • Buyer recommendations & repeat business
     - Behaviours that alienate buyers
     - The power of follow up
  • How Buyer & Vendor Perceptions compare
  • Conclusion

Delivery of your report:

Reports can be delivered via email free of charge. The report size is up to 4MB so please ensure you can receive a file this size before placing your order.