Vendor Perceptions of Real Estate Agents
Insights into how sellers perceive the service levels offered by real estate agents
One-off Report | 2015
Vendor Perceptions of Real Estate Agents is a landmark report examining how sellers perceive the quality of service delivered by real estate agents, and an examination of what constitutes service excellence. Key findings include that while the majority of vendors reported positive experiences with their agents, just over a third had experienced service levels that underwhelmed and even angered them. The report highlights behaviour that made vendors satisfied and identifies easy ways for agents to deliver excellent service.
About this report:
Who should use this report:
What do I receive?
- Executive Summary
- Respondent Profile & Methodology
- Vendor sale insights
- Agent selection process
- Agent profile
- Male and female agents: is there a difference?
- Agent market knowledge
- Agent skill levels
- Vendor knowledge and market awareness
- How Vendor’s feelings about their Agent changed throughout the sales process
- Vendor satisfaction levels with the price achieved
- Vendor rating of the overall sale experience
- Vendor recommendations
- The impact of data on the quality of vendor experience
- Conclusions - The surprises
- What agents do poorly
- 6 behaviours to improve service